An indicator of a successful business is its ability to expand to new mediums and conquer those individual markets. You could be the master of your brick-and-mortar store, but many businesses lose their consumer base when they expand to online retail. Garnering just as many sales from your website may be much more difficult when trying to keep up with your physical stock. How? According to a 2014 study by Business Insider, approximately 78% of the U.S. population prefers to shop online. What you should do as the owner of your business is find a way to change your marketing. A new platform means new style, and new ways to reach out and grab your intended audience’s attention. Here’s how to bolster your business website’s sales.
Online marketing isn’t restricted to desktop computers, as a plethora of mobile banking and shopping sites and apps expanded across the Google Play and Apple stores shows. PayPal, Amazon and more partner with physical companies across the world to reach customers sitting comfortably at home on their couches. If your website isn’t mobile-optimized, you can lose customers instantly as they notice your page is over-complicated or doesn’t fit the screen without the hassle of scrolling. Also, it is important to note that Google has begun penalizing businesses who aren’t listed as mobile-friendly or are not visually appealing as well. Hiring an employee that is tech-savvy and can write code for various programs can be a smart idea if you have the budget for it. However, for smaller businesses, it may be much more cost-effective to outsource your optimization to a reputable digital services provider.
As a business owner, you know that the way a brand is presented is crucial to its reception by your consumer base. Colors, patterns and placement are even more important in an online setting. Graphic designers can help boost your sales just by re-organizing your site, and learning some of the essential skills to marketing can be easy for almost anyone. Make sure your website also has enough “actions” – buttons to reroute to different pages, tabs to open detailed product descriptions, and more. Customers don’t appreciate searching through a “hub page” to arrive at a single product amidst hundreds of others.
List Yourself Properly
Google searches are comprised of complicated algorithms to provide the best answers to internet users’ queries. However, these searches can not only contain errors, but work against your business if someone is trying to locate your website. If you want your audience to notice you amongst the thousands of sites, it is recommended you go to Google My Business, Bing Places, and Yahoo Business. The company will ask you to fill out forms containing your site and business’s name, location, and services you provide. Not only is it free but the system is hyper-localized; meaning people living near your area of operation will notice you first.
Community and Real-Time Engagement
Even though most of the population decides to shop online today, this does not mean they do so to entirely avoid human contact. Having some sort of personal engagement is enticing to customers, adding the human element to the online medium. Starting a professional blog and reaching out on social media platforms like Instagram, Facebook, Pinterest and Twitter vastly improve your company’s traffic. Facebook alone is the third-most used site for locating information on businesses by shoppers. Building an email list by offering contest prizes or other benefits is also a way to find dedicated return customers who can spread how great your products are by word of mouth. Adding a feature to your website with real-time customer service experts is also a must; use programs like BoldChat so your visitors can ask questions from real people at any time.